Imura is a lifestyle brand committed to the planet and its future. Every piece we create embodies our dedication to quality, responsibility, and ethical practices. We take pride in crafting apparel from responsibly sourced resources, ensuring every thread weaves a narrative of care, longevity, and minimal impact.
Our vision is to revolutionize the fashion landscape, making eco-conscious choices the norm and not the exception.
How Imura Apparel Began
Rachael Afolabi, the founder of Imura Apparel, has a background in sewing and knitting from working in her mother's small business in Zaria, Nigeria. She pursued an undergraduate degree in Industrial Design at Ahmadu Bello University, specializing in textile design, production, and manufacturing. In the 2010s, she started creating small-scale fashion products in New York City and slowly scaled up the business in 2020 by participating in a fashion show in Barcelona, Spain.
Understanding how the fashion industry's current practices are endangering our planet, Rachael adopted a sustainable fashion business model that combines education, design, and technology to create a brand that promotes responsible consumption and reduces waste in people's daily lives.