Our Story

The House

Style, Care & Longevity

Every IMURA piece is created with intention - balancing thoughtful design, craftsmanship and responsible production. We produce in small batches to reduce waste, limit overproduction and give greater attention to how each garment is made.

Our approach prioritizes responsibly sourced materials, reuse where possible and construction designed for longevity. We believe sustainability is not only about what a garment is made from, but how much is produced, how long it remains in use and what possibilities exist beyond its first life.

By combining small-scale production with a more circular approach to design and making, our goal is to contribute to a fashion landscape where quality, creativity and responsible use of resources are the standard rather than the exception.

Commitment

Sustainability

Our strategy combines sustainable design, applied technology and education to develop more responsible models for fashion production and consumption. By focusing on waste reduction, circular practices and small-scale innovation, we aim to create solutions that can be tested, refined and scaled through strategic partnerships across fashion, technology and manufacturing.

From New York to Barcelona

The Shows

1. 2020

   Fashion show in Barcelona

2. 2024

   RxRunway New York, Spring & Fall

3. 2025

   RxRunway New York, Spring